Fender Catalog 1957

The Fender Catalog 1957-1958 presents the range of Fender’s offerings during a time when rock and roll was solidifying its place in popular culture, and the electric guitar was its emblem.

Highlighted within this catalog was the Fender Stratocaster, a model that had debuted just a few years prior and was already becoming the instrument of choice for the trailblazers of the new musical movement.

Also featured prominently was the Telecaster, Fender’s first solid-body electric guitar, which had already earned its stripes among guitarists for its rich, piercing tones that cut through the mix, making it ideal for the recording and broadcast of the era.

For the low-end connoisseurs, the catalog displayed the Precision Bass, a revolutionary instrument that brought the bass player from the background to the forefront, thanks to its precision playability and the full, round sound it generated.

Fender’s line of amplifiers, each engineered to bring out the best in the guitars, received their spotlight too. From the portable Champion to the Deluxe and the high-powered Twin, each amplifier promised clarity of sound, reliability on the road, and the pure tube tone that would become the hallmark of Fender’s legacy in amplification.

Fender Catalog 1957-1958

Thank you for exploring this pivotal moment in Fender’s history with the 1957 catalog.