A former radio technician who is more
than sixty produced electric guitars.

Leo Fender


Doc Kauffman

Doc Kauffman with a K&F steelguitar guitar and case amplifier





Fender fabriek

Fender factory in 1950

champ Blackface Princeton Reverb

Camp amplfier and Blackface Princeton


To find the year of manufacture of old Fender amps with the chassis or serial number, see Fender amps decoder

Fender broadcaster

Broadcaster

Telecaster

Single coil

patent Stratocaster

The patent of the revolutionary tremolo-system of the Stratocaster.
Requested in 1954 and granted in 1956

Structure Stratocaster

Jimi Hendrix with the 'Olympic White'

These 4 Stratocasters in fact form the complete course of the Stratocaster to the present. From left to right:
* 1964-type with palisander fretboard
* early 70s type, one of the first with 3 screws affirmation and bullettruss. (The switches next to the volume regulation and Schaller mechanisms became later added)
* 1979 Anniversary-exemplarily
* 1981-Stratocaster with maple-neck and black model design style

video Number One

Bassoguitar

Structure Precision bass

Fender Malibu

Fender Malibu

Fender Newporter

Fender Newporter

Music Man - StringRay Bass

Music Man - StringRay Bass


The 'surfgitaar' tele v1.0

   

Clarence Leonidas (Leo) Fender was born on August 10, 1909 in Anaheim, California.
Leo Fender is probably the most influential producer/designer in the history of the electric guitar.

As a talented electrical engineer and driven researcher, he has a clear view of the way certain things work. He himself estimates that he has 50 to 75 patents to his name.

Between 1930 and 1947, Leo had a small shop for radio repairs and he supplied custom amplifiers and PA systems to musicians. Most of his customers were steel guitarists, who often complained about defects in existing pickups. Leo had already made improvements to automatic plate changers, for example, and now he decided to commit to designing better pickups and amplifiers.

He soon started to build steel guitars and around 1944 he started experimenting with an electric, Spanish solid-body guitar. He used the pickup of his steel guitar for this. This prototype was rented out to country & western bands, whose musicians urged Leo to further develop and take the instrument into production.

Leo founded the company K&F together with Doc Kauffman, a former employee of Adolf Rickenbacker (who owned the guitar company of the same name). K&F made steel guitars and various amplifiers. Some famous amplifiers produced by Fender are Champ, Blackface Princeton and the Blond Twin.

Kauffman left the company in 1944 and then became Fender Electric Instruments Co. founded, consisting of Leo and six assistants. The sale was in the hands of Pacific Music Supply, Francis Hall and various national organizations that were involved in giving steel guitar lessons.

Leo now employed 15 people. The company soon moved to a factory of 1200m², which was expanded again in 1949 to 1800m². In 1953 they moved to a factory of just under 7000m². Leo also set up his own distribution organization, Fender Sales Inc. who was led by Donald D. Randall, now owner of Randall instruments Inc. In 1955 there were 55 employees, a number that grew to more than double in five years. In 1959 new buildings were added, while in 1960 2000 m² extra floor space was added.

Because Leo Fender be the first, who acoustic- and electric
guitars produced by course link, he became the nickname
"Henry Ford of the guitar"

Initially, Leo Fender was chief technician, administrator and sole owner of the entire business. Two of his assistants, Freddie Tavares and George Fullerton were not only skilled technicians and musicians but also made a significant contribution to Fender's global popularity. Note to mention mucici like Rex Gallion and Bill Carson who contributed a not insignificant part to the development. Fender has become one of the two companies (the other is Gibson) that set the tone on the world market of professional, electric guitars.


The Telecaster
In 1948, Leo designed an instrument that would change the face of the music properly. This workhorse is one of the most popular electric guitars. Although the guitar is relatively cheap, it lasts a long time, and the fierce, sharp sound is extremely recognizable. The Telecaster is especially popular with country and rock musicians, but even jazz guitarists have one in the closet for rock sessions in the studio.
He named the first model of 1948 Esquire and only had 1 pickup. He built an improved version with 2 pickups a year later, and named it Broadcaster.
The Telecaster, originally called Broadcaster, was introduced in 1949.
The name change had to do with the fact that the Gretsch company had a drum set with the name Broadkaster. For a while the guitar was released without a name, only the name Fender was sufficient. These guitars are now called 'no-casters' and are highly sought after by collectors.
In 2003 Gretsch was taken over by Fender and the name 'Broadcaster' came back on a special series of Telecasters.


The body was made of ash, while the removable neck was made of one piece of hard maple. The first Broadcasters had no tension bar and can be recognized by the fact that they do not have an elongated dark strip at the back of the neck. This dark strip of wood is used to fill the deep groove after the iron pin has been mounted in the neck. Fred Gretch had already used the name Broadcaster for one of his drum sets. Although Leo Fender was fairly certain that he could certainly use the name in the event of a conflict, he changed it to Telecaster, partly due to the emerging popularity of television.

At the time, the first Telecasters cost around $189.00. They were identical to the Broadcaster and were mainly used by country & western guitarists. The sound could be controlled by a three-position switch, with which you could switch on the 'solo element' at the comb (front position), the bass element (middle position), or the same bass element via a capacitor (rear position). The latter position produced a thumping sound that was suitable for playing bass parts. When switching from one position to the other, the volume also changed, making it sometimes necessary to adjust this by the volume control.

After the invention of the bass guitar, the low booming sound became superfluous. A disadvantage was that it was not possible to combine the two pickups on the old models; and that is why changes were made in the mid-fifties, which had to make for a greater choice of settings: the shrill solo pickup alone, both pickups and the bass pickup. After a few years, the yellow copper comb was replaced by a chromed steel and at the end of the sixties the resistance of the potmeters was changed from 250 Kilo ohm to 1 Mega ohm. After the invention of the bass guitar, the low booming sound became superfluous. A disadvantage was that it was not possible to combine the two pickups on the old models; and that is why changes were made in the mid-fifties, which had to make for a greater choice of settings: the shrill solo pickup alone, both pickups and the bass pickup. After a few years, the yellow copper comb was replaced by a chromed steel and at the end of the sixties the resistance of the potmeters was changed from 250 Kilo ohm to 1 Mega ohm.

Various changes were made at the beginning of 1955. The black one-piece bakelite pickguard was replaced by a white plastic one, the dome-shaped tone and volume buttons were flattened and the transparent lacquer became less transparent, so that the wood structure was no longer visible. On the guitars from before the end of 1954 the serial number can be found on the front near the treble pickup, while the neck mounting plate is blank; then the serial number is pressed onto the neck mounting plate. Fender started applying serial numbers in 1950. More information about Fender serial numbers and dating.

Also around 1954 the oval pickguard over the pickup selector is changed to the quadrangular plate that is still attached to it.

In addition to the well-known standard Telecaster, there are also different models, such as: De Esquire, introduced in 1954, a Telecaster without bass pickup and withdrawn from production after 1969. The Thin Line from the mid-sixties, hollow on one side and with one F-hole. In 1972 two humbuckers were mounted on the Thin Line. The Telecaster Custom from March 1970, with a humbucker as a bass pickup. The Rosewood Tele (1969, 1970, 1972). And the Tele Deluxe from 1973, a new guitar with a rounded body, two humbuckers and new frets and neck, making the strings slightly different from each other. The decorative finish with feather and flower motifs was only available in 1969. From 1959 to 1969, the Telecaster and Esquire were delivered in a standard finish (custom finish), that is sunburst with a white binding at the edges. After 1969, the term Telecaster Custom refers to a new guitar with humbuckers.

Like most durable guitar models, the Tele has variations and special models that have been produced since the early 1950s. However, the standard no-nonsense Telecaster has remained largely the same, with two single-coil pickups, a flat boddy of ash (later alder) that determine the unmistakable sound.



The Stratocaster
The Stratocaster was developed in the early 1950s and was introduced in the spring of 1954 and has become the most popular and copied guitar in the world. Among rock musicians, the Stratocaster is certainly one of the most loved guitars. It is probably partly thanks to its modern appearance that it is the only guitar with three pickups that is sold on a large scale. Due to the handy tremolo that was designed by Leo Fender himself, the Stratocaster is unrivaled in hard rock. Just like all current Fenders, Stratocasterbodies are nowadays made from ash wood.

In the beginning there were three people who can actually be considered as the founders of the 'Strat'; Leo Fender, Freddie Tavares and Bill Carson have contributed a special contribution to the guitar design. Freddie Tavares and Leo were designing from 1953 to 1954, when the first models were sold. They wanted something new, something special, something they had never seen guitar territory. They had the idea from the start to build a guitar with three pickups. The starting point was to design a good sounding and playable guitar with a tremolo arm. This is partly to be able to compete with Bigsby. Bigsby had already produced guitars with tremolo that were sold well.

Fender's first models of the Stratocaster, including with tremolo, were sold for $249.50. Due to the modified shape of the body, the guitar was much more comfortable against your body than the sturdy Telecaster. Solid maple necks were standard until 1959; in 1960 a rosewood fret was added. In 1970, the customer was again able to get maple necks on request. The guitars, which were released before the middle of 1966, have a slightly narrower head than the current Stratocasters. Tavares designed the headline (an example of his talent for combining practical utility with beauty) that all Fenders, with the exception of the Telecaster, are now equipped with.


Bouwtekening Stratocaster

Construction Drawing Stratocaster

The very first Stratocasters had a thick white plastic pickguard, made from one piece, but from 1959 all Stratocasters were fitted with a laminated black/white pickguard. In 1959 there were also some models with a gold anodized pickguard. Original old Strats had a bone nut (nowadays made of ABS plastic), while the way of finishing has been changed several times. Old string holders, called inertia blocks by Fender technicians, were made of steel; the current ones are cast iron.

The three pickups of the Stratocaster can be switched on separately; the fact that the selector switch can also be set in between two positions, so that two pickups pick up the sound, is a nice side effect that was not consciously designed by Leo and Freddie. This combination of two pickups produce a sound that is reminiscent of an out-of-phase tone.

From 1972, the Stratocasters and Telecasters are equipped with humbuckers pickups with the minimum angle adjustment. This allows you to adjust the angle of the neck with respect to the body with a small key that fits into a hole in the mounting plate at the back of the body. Via an identical construction just above the nut, you can also adjust the neck separately by pulling on the iron pin or relaxing.



Countless guitar players, including many famous names, made the Fender Stratocaster their daily tool. They already formed a legend around this instrument, long before there was even a successor.
Perhaps the most famous Stratocaster player has been 'wizard' Jimi Hendrix. In his hands the Stratocaster sometimes seemed to lead a life of its own and rarely would anyone have conjured such an impressive series of sounds and effects from one instrument.

Hendrix perhaps gave Fender's flagship the greatest fame by playing the blood-curdling version of the American national anthem on Woodstock in 1969 as a protest against the Vietnam war. This Stratocaster, the 'Olympic White' from 1968 was sold in 1993 for a million dollars and later came for an unknown amount, but certainly higher, in the hands of Microsoft billionaire Paul Allan. The most expensive guitar ever?

Hank Marvin cannot be forgotten either. He also played guitars from other brands, including instruments that bore his own name, but the typical Shadows sound was created with the help of the Stratocaster. Also in this list of Strato guitarists; Ritchie Blackmore, Rory Galagher, Robin Trower, Eric Clapton, Mark Knopfler, Robin Robinson, Bob Dylan and George Harrison. They are just a few of the many large and less legendary celebrities who have given the Fender Stratocaster its unique position in the world of popular music.

The Stratocaster is often mentioned together with the Gibson Les Paul, but due to the totally different character, these two can hardly be real competitors. A beautiful example of this is heard in Mike Oldfield's, Moonlight Shadow which the Strat. and the Les Paul are in a duet.
The characteristic sound and timeless design make the Stratocaster a permanent trendsetter and many beginning guitarists dream of being able to play a real Stratocaster someday. The Stratocaster is very popular and is often sold more than the Telecaster. And that, while the design has hardly changed since its introduction in 1954.

Younger generations are also going to work with it. It is so easy to replace a pickup or make changes that you can adjust the stratocaster to your own taste. In addition, it is the most imitated guitar in the world. Special models are specially priced: The 'Strat 50th Anniversary Masterbuild' has a price tag of just under six thousand euros. It is an exact replica of the Stratocaster from 1954. On the occasion of the fiftieth anniversary of the Strat, Fender's Custom Shop also rebuilt under 'Number One', the Stratocaster of the late Stevie Ray Vaughan.

The 'Number One', Steve Ray Vaughan


Fender naturally also has other solid bodys in its range. In 1956 the Duo-Sonic and the Musicmaster were introduced and renewed in 1964. The Duo-Sonic was taken out of production after 1969. At the end of 1957 the Jazzmaster was shown to the world. The first models had a small head, an anodized aluminum pickguard, black pickup caps and chrome-plated cylindrical knobs. The model that came out at the end of 1959 also had a metal pickguard, but white buttons and white pickup caps.



The Jazzmaster
After the introduction of the Telecaster in 1950 and the Stratocaster in 1954, Leo Fender wanted a new model guitar in 1957. It became the Jazzmaster, a further matured and thought out design. Although it may seem strange, the sound of the Jazzmaster is not very different from that of the Stratocaster.

Fender Jazzmaster



The Precision bass
This bass guitar changed the sound of popular music! Leo Fender recognized the need for an instrument to replace the hard-to-handle double bass and therefore developed the electric bass, which he called Precision.


In 1956 an acoustic bass guitar has already been developed by the Chicago company Kay from Chicago, but it was never go into production. In the late 1930's, Regal Musical Instrument Company from Chicago introduced what you might call a bass 'guitar'. The Bassoguitar. The instrument was a cross between a flat acoustic guitar and a double bass and had a length of 1.80 m.
Not very convenient to play as a guitar.

The Precision cost $159.50 at the time. The advantages over the 'doghouse', as Leo called the double bass, are immediately noticeable. She is smaller and sounds louder. Guitarists can now also handle a man-hour length of 85 cm. Another big advantage is that bass players can play the tones more precisely - hence the name Precision Bass - because the instrument is equipped with frets. The popular music industry immediately jumped out. Although several manufacturers had identical bass guitars, each electric bass guitar was called 'Fender bass', even though it was a different brand. The Precision bass is still by far the most used bass guitar.

The first models that were produced in 1959 looked almost the same as the later Telecaster bass guitars. A few months after the Stratocaster was baptized (1954), the body took on the shape it still has today. However, the Telecaster pickguard, which covered the entire upper part of the body, was maintained, while the head was also of the Telecaster type. The buttons were housed in a separate metal section. In 1957 the head took on the current shape, the well-known two-part pickup replaced the old single-coil and the current pickguard, which also comes round, replaced the old one. The pickguard was made of anodized aluminum, but in 1960 they switched to plastic. Until 1959 maple necks were standard and from 1969 they were available again to order.

The Telecaster bass guitar appeared in 1968, and resembled the very first Precision. A large humbucker pickup was set up in February 1972 and various changes were made. A variant of the Precision is the fretless model from 1970 that was originally intended for double bass players but nowadays is also often played by bass guitarists. The sound is more sweet than the bass guitar and brighter than the double bass. Perfect intonation is even more important on a fretless bass than on a normal one, because it is not the fret that defines the string but the finger, so that with a minimal shift the tone becomes impure. Advantages are that you can also play a quarter or even smaller distances on the fretless model. The sound is also easier to manipulate with the fingers, because there is more direct contact with the string.

The Jazz Bass appeared in 1960 and had a body similar to the Jazz master, new pickups and a narrower neck (over 3.5 cm). In 1966 she received a bound neck and a key with rectangular position marks.

Fender Highway1 Jazzbass

Fender Highway1 Jazzbass



Fender Acoustic guitars
In 1962, Fender started producing acoustic guitars. The Kingman, Concert, Shenandoah, Villager, Newporter, Malibu and Palomino were among the first series.

The Wildwood series had a back and sides of colored wood with swirling annual rings. These were built from 1966 to 1969. Then came the semi-acoustic Coronado and Antigua.

When Leo Fender had to stop working at the end of 1964 for health reasons, he decided to sell his factory. For 13 million dollars, the company was transferred to CBS in 1965, which caused a lot of unrest among guitar players.
For many, the designation pre-CBS has the magical sound that suggests that everything built after it would not actually be a real Fender. Of course, those rumors didn't just come into the world and it is a fact that the CBS Company made some blunders especially in the beginning.
For example, they stopped immersing the pickups in wax. Originally this was done to prevent unwanted resonances and feedback. That people couldn't just stop doing it soon became apparent from the series of complaints about the sound of the guitars. The transistor amplifiers introduced in the late 1960s were never a success and disappeared from the program.
Against all this, it must be said that the constant quality from Fender to Fender, after the takeover, has improved considerably, and we should not forget that the efforts of CBS have made the Fender guitars accessible to a much larger audience. There were hardly any changes to the Stratocaster immediately after the acquisition. Since CBS, the F from the Fender logo is smashed into the metal plate for the neck attachment.

Fender not only produces guitars but also pianos and harmonicas, among other things. Leo Fender introduced the Rhodes piano in the 60s. This instrument would have a great impact in the music world.

Fender Rhodes

De Rhodes 73

Although the original design was meant to replace the acoustic piano in rock concerts because of the heavy weight that they had to carry, the Rhodes started to live a life of its own thanks to its unique sound. Supertramp developed its own and unmistakable style thanks to this instrument. 10cc (I'm Not In Love) also made world hits with the Fender Rhodes as a sound-determining instrument.


Leo's last venture
After Leo sold his company to CBS in 1965, he founded a new company in 1966, called CLF Research, with which he continued to support CBS with advice until 1970.

From 1971, Leo worked with Forrest White and Tom Walker, both former employees of Leo from the Fender era and founders of the Music Man company in 1971. In 1976 the first models designed by Leo and Forrest were released, including the StingRay Bass.

At the end of the 1970s, Leo quit CLF Research as a consultancy for CBS/Fender. He designed and produced original Music Man instruments for a while, but was looking forward to launching a new brand.

In 1980 it was time, together with George Fullerton (another old employee from the first hour), the company and brand G&L was founded.

George Fullerton and Leo Fender (G&L)

G&L instruments are high quality with advanced features derived from its decades of experience and loved by musicians around the world.

In 1991, G&L was taken over by the audio technology company BBE Sound.

New developments
The newest development at Fender is the surf guitar. In collaboration with Intel, Fender is launching an electric guitar with built-in wireless internet access.
The guitar is based on the Telecaster model, TELE v1.0.

A computer is integrated into the body of this guitar that uses the Intel Centrino Mobile technology, with a screen on the back. Thanks to the built-in software you have direct access to a large scale of sounds. You can download riffs from the internet and then play them without touching a string. With the 'surf guitar' you can record digitally and send recordings directly to, for example, the recording studio or another 'surf guitar'. It is also possible to record on multiple tracks. And of course you can email and even a webcam is not missing on the guitar.

Whether this is really an innovation of the guitar or just a modern toy, the opinions about this new development vary widely among guitarists. The most creative minds among them will probably also ignore this instrument.

Leo Fender died March 21, 1991 at the age of 82.
But the myth, fame and the unmistakable sound
of being guitars will live on forever.