Samick history

Samick Musical Instruments Co., a Korean company founded in September 1958, is one of the largest producers of musical instruments in the world. The company began producing acoustic guitars in 1965 and electric guitars in 1972. In 1976, Samick released good-quality copies of the Fender Stratocaster and the Gibson Les Paul under the Hondo II brand.

Samick manufactures guitars under its own brand name, but mainly under OEM licenses for major brands like Fender, Squier, Gibson, Epiphone, Gretsch, Ibanez, Jackson, and others.

Initially, Samick’s founder, Lee Hyo-Ik, was the Korean importer of Baldwin Pianos. Around 1960, he started building his own pianos, first from imported parts and later from homemade ones. The pianos were sold in his shop next to the factory. Success came quickly, and in 1964, Samick exported pianos to the USA. A year later, guitars were also built for the Korean market and for export, as there was a high demand for cheap Asian guitars.

In the early 1970s, Samick grew into a company with more than 3,000 employees. On January 20, 1978, a Samick branch was opened in Los Angeles, and on December 11, 1980, a branch office in Dusseldorf, Germany, was established to introduce the brand to the European market. On June 9, 1989, another branch was opened in Harbin, China, and on March 2, 1990, a branch office in Tokyo, Japan. In March 1992, a factory was opened in Cileungsi near Bogor, Indonesia (PT Samick Indonesia), where the vast majority of instruments are now built.

Sales of Samick instruments in the USA were so successful that on July 1, 1987, an American subsidiary, the Samick Music Corporation (SMC), was opened. The company expanded its range for the international market considerably by developing a line-up based on American examples such as Gibson and Fender.

In 2006, Samick moved its complete production to Bogor, Indonesia, and discontinued production in Incheon due to increasing labor costs in South Korea.

Hondo Guitars.

Samick entered into a joint venture with the American company International Music Corporation (IMC) in Fort Worth, Texas, in 1969, and the Hondo Guitar Company was born. Under the brand name Hondo, they started producing cheap guitars with modern manufacturing techniques but with American quality standards. Initially, they produced only acoustic models. They started producing electric models in 1972 and, from 1976, mandolins and banjos.

At the end of 1976, models were released under the name Hondo II, which were based on the Fender Stratocaster and the Gibson Les Paul. From 1978, these were equipped with DiMarzio pickups. In 1979, more than 790,000 Hondo guitars were sold worldwide. Until 1989, Hondo guitars were mainly produced at the Samick factory in Korea.

In 1995, the Hondo Guitar Company was sold to MBT International, Musicorp. With a renewed production line, the brand name Hondo was replaced by the name J.B. Player, of which Musicorp also owns the proprietary rights.


In 2003, a group of Samick employees established SPG (Sound Professional Guitar Co., Ltd company), fearing that Korean production would disappear. After production ceased in Korea, SPG bought Samick’s factory, maintaining the quality of the products, and many brands continued to outsource their assignments to SPG.

Greg Bennett Guitars

Greg Bennett, a former guitar builder at Gibson, was approached by Samick to design a new line of instruments. The new line includes acoustic and archtop guitars, bass, mandolin, ukulele, and banjo in addition to electric models. The instruments were released around 2011 under the “Greg Bennett Guitars” label. These electric models feature Seymour Duncan-designed pickups, Grover tuners, and Wilkinson bridges, making them high-quality instruments for musicians at any level. Some electric models designed by Greg Bennett: Avion, Ultramatic, Torino, Formula, Lasalle, G series.